As the market tilts green, car buyers increasingly confront an information overload regarding eco-friendly options. It’s not all easy to sort out. Most consumers are aware that fuel economy — those MPG numbers — have something to do with lower pollution. But fuel economy isn’t the whole story. A growing number of consumers are inclined to buy with the planet in mind, looking at MPG and other green attributes for more than just the effect on their pocketbooks.
The choices can be confusing, even for those who do have degrees in chemistry, physics or environmental engineering. The array of alternative automotive options that claim a green edge seems to grow by the day. Electric and other alternative vehicles often cost more, and many reviewers have written about economic payback (or lack thereof). But the dollars and cents calculations don’t count the pollution benefits, and that’s where AutoEcoRating comes in.
Once such alternative vehicles are in the mix, mileage ratings can be misleading. For example, the Nissan Leaf’s window sticker fuel economy rating is 99 mpg, converted from the car’s electricity consumption of 34 kilowatt hours per hundred miles. However, with a good chuck of America’s plug-in power still coming from coal, 99 mpg doesn’t necessarily mean that an electric car is three times cleaner than a 33 mpg gasoline car.
AutoEcoRating cuts through the confusion with a single, well-researched number. Instead of an otherwise complicated collection of city, highway and combined fuel economy ratings; tailpipe emissions codes; the technicalities of electric or other alternative fuel types and so on, you can boil it all down for your customers with an ecorating.
“Ecorating” is a generic term for an environmental yardstick, a way to compare products according to their impact on the planet. The term “eRatings,” presented in other articles on this website, refers to the particular ecoratings computed by AutoEcoRating’s proprietary algorithm. AutoEcoRating partners can use any term they wish, and also rescale the eRating values to fit a range they desire (such as zero to ten), as long as AutoEcoRating is appropriately credited.
AutoEcoRating isn’t only — or even mainly — about the alternative cars. It enables fair comparisons among all vehicles on the market, distilling into an objective rating the pollution from tailpipe emissions and fuel consumption as well as the broader environmental impacts associated with building the car and supplying its fuel, whatever that fuel may be. The resulting ecoratings can easily be worked into online automotive catalogs, car-buying apps and other comparison shopping tools, as shown in the mock-up listing illustrated here.
Use our Contact form to make an inquiry about how AutoEcoRating can enhance your automotive information and marketing tools with a new angle that appeals to an important and growing segment of car buyers.